Many business and marketing managers face evolving their focus from operational matters to strategic decision…download PDF
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Once upon a time life was easy: you developed products, placed them in well placed retail shop, wrapped them in an attractive brand…download PDF
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Marketing’s evolution and increased value-add to organisations is making headways in one direction…Download PDF
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In a recent conversation with a chief technology officer, he asserted all technology changes in his organisation were being led by IT and not Marketing ...download PDF
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Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume ...download PDF
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With digital integration at the core of customer management, many marketers have been questioning whether the principles and approaches to branding are fundamentally different ...download PDF
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The warm weather is upon us. It's a time of year often associated with the blossoming of love and relationships, which has me thinking about how marketing has leaped forward ...download PDF
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It wasn't so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, marketing departments are still today ...download PDF
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Have you noticed the number of articles and excruciating LinkedIn updates imparting us with the irefutable merits of 'customer centricity' and how it will change businesses and the world ...download PDF
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Australia's retirement system has the enviable repuation of ranking among the best in the world. But despite being hailed as one of the most progressive retirement schemes ...download PDF
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As the role of CMO and marketing leader evolves at a frantic pace, growing exponentially in complexity, a question remains: Should managers without recognised marketing credentials be appointed marketing leaders ...download PDF
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No matter where you look, marketers are torn between excitement and apprehension about the new digital landscape. In fact, the questioning the digital revolution is raising ...download PDF
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Customer segmentation has become a key area of focus for marketing managers. No longer just a novel idea, it is increasingly becoming entrenched in the modus operandi ...download PDF
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Marketing as an art and as a quasi-science has reached a new level of maturity and efficacy, driven in a large part by the increased ability to gather, manipulate and analyse data ...download PDF
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